The owner of the liquor linked to Portugal - Licor Beirao

Monday, 02 April 2012 00:00

Licor Beirão, made in Lousã, Centro, was a pioneer for advertising in Portugal. The company once covered roads with famous ads calling itself the “Liquor of Portugal.” Now, a new generation runs the firm - Jose Redondo has a passion for the "the liquor of Portugal." Only he and one of four children know the secret measurements and mixes of 13 seeds and other spices to become one of the country’s irreverent brands.