New tourism project “occupies” Lisbon in October

Saturday, 29 September 2012 00:00

Lisbon hosts this October, for seven days, Lisbon Week: a cultural tourism over the seven hills, composed of seven routes, each devoted to a topic such as fashion or food.

Lisbon Week aims to bring "a new dynamic to Lisbon, thus making the trip to the capital a discovery of an active and modern city, offering a new energy to Lisbon's own."

Communications agency XN Brand Dynamics created the project in co-production with the City of Lisbon.

With the hills of Lisbon as a starting point, "for seven days it will be possible to discover seven routes, each dedicated to a theme: art, history, scenery, food, music, fashion and tradition."

The Largo Camões, in Chiado, Sao Paulo Square, Cais do Sodre, the Mirador de São Pedro de Alcântara, in Bairro Alto, and Martim Moniz Square are the starting points of the various routes and will host a series of activities.

In Largo Camões, between 22 and 28 October, there will be outdoor cinema, between short and feature films and documentaries to animated films. For Sao Paulo Square, the scheduled showings are October 25-27 when there will be a series of concerts from radio producer Henrique Amaro and musician and producer John Paul Feliciano.

In Martim Moniz, from October 25-28, there will be a recreated traditional market selling crafts.

The Mirador de São Pedro de Alcântara is the starting point for all routes. This is also where information is available, including maps and newspapers about Lisbon Week. In addition, there will be several activities from Foundation Act Today, a Lisbon Week partner.

The route of the art, that part of Largo Camões, includes the presentation of works by renowned Portuguese artists and exhibitions in various locations. The route of history includes two circuits suggested by Professor José Sarmento de Matos, and lectures.

The scenic route, in Mirador de São Pedro de Alcântara, created by director John Botelho, includes meetings with storytellers in the various sights of the city.

The culinary route of gastronomy was designed by Chef Jose Avillez and all restaurants included will create a dish for Lisbon Week to represent a flavor of Lisbon. Also as part of this route, on October 28, the Market Santa Clara will hold a market with organic fair trade products.

The first edition of the Lisbon Week runs from October 22 to 28, 2012.